How We Work
Envision
During the envision phase, we work closely with you to understand your challenges, opportunities, user needs, brand identity and technical systems. We also determine high level functional requirements and the technical context of the web site. While specifically operating with goals outlined above, we find that as we move through this phase, new opportunities are identified, existing opportunities are refined and a project strategy is collaboratively created.
Architect
In the architect phase we create the blueprint for the solution by translating strategy into structure. We define the content, functionality and navigation for maximum impact and usability based on our understanding of business goals and user needs. In this phase we will also develop a deeper understanding of the functional requirements, your business entities (product, sku, etc.) and their attributes (price, color, size, etc.) Using this architectural plan we will establish your site’s unique look and feel, creating an online brand identity to connect with users on both a rational and emotional level.
Build
Once we agree on structure and design, we move into the build phase. We construct, integrate, test and launch the solution. Throughout this process, we work closely with you. We schedule regular checkpoints so you stay informed and involved watching your solution come to life.
Promote & Analyze
Getting the most from your web site means continuous improvement in response to user data. After launch, it’s important to capture and analyze user data (as well as other indicators of goal attainment) to see what’s working and identify opportunities for added impact. TELLUS can work with you to determine, implement and monitor the most effective web-marketing plan including search engine optimization, pay-per-click advertising, email marketing, banner ad placement and offline marketing. We are also happy to provide ongoing data analysis, usability checkpoints and financial performance analysis.