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New E-Commerce site gives Automated Pet Care something to purr about.
The Challenge:
APC sells the most-reliable (and most expensive) self-cleaning kitty litter on the market. Their first generation Web site received a regular flow of traffic but conversion rate of visitors to buyers needed improvement. With a product that left customers jumping for joy, APC knew the opportunity for expanding was there - they just needed a premium brand identity to match their "premium pet appliance" price.
The TELLUS Solution:
Tellus assessed APC's current site traffic, statistics from customer surveys, and search engine "keyword" ranking data.
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