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As our CEO, Betsy is responsible for the strategic direction and management of TELLUS. Betsy brings experience in the management of complex professional service organizations, strategic partnerships, and as an entrepreneur.
Most recently Betsy served as the Chief of Client Services for Fry Multimedia, one of the top 20 US e-business integrators known for creating award winning sites for some of the world's most recognized brands. At Fry, Betsy was responsible for national oversight of Fry's client relationships, account management program, and partnerships. She successfully lead project teams for many of Fry's key accounts including Brookstone, AAA Michigan, and Domino's Pizza, Illuminations, Wishclick, and University of Michigan.
In San Francisco during the 1990s, Betsy lead account teams at MicroStrategy in large scale internet, data warehousing, and customer relationship management projects and consulted with many of the area's leading start-ups. At Dun and Bradstreet, she managed account operations in Silicon Valley focusing on internet services, database marketing, and decision support solutions.
Early in her career, Betsy served as President and Founder of New Thought Publishing, a provider of health and wellness content to consumers through Fortune 500 Corporations, in addition to holding a management position with Business Journal Publishing.
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