THE STORY:
Following the relaunch of www.seabear.com, SeaBear Smokehouse
saw visitor-to-buyer conversion rates rise to a peak of 28% with an
average conversion of 21.1% for the holiday period. Based in
Anacortes, Wash., and launched in 1957 as a catalog-based seafood
retailer, SeaBear added a website as an outlet source in 1999. With
a brand that stands for superpremium quality and attracting an
affluent customer base with a passion for fine food, it was
critical that the company's Web presence delivered the highest
quality of customer experience. Long known as the connoisseur's
choice for expensive salmon gift boxes, SeaBear expanded into the
mail-order gourmet market. The redesigned website leverages
existing brand loyalty and focuses heavily on cross-selling,
guiding users to finding the right item for gift-giving,
entertaining, or healthy dining. Multiple-item orders are up,
average orders have increased significantly, and each full month
following the launch saw sales up over prior year figures.
Client Quote:
Our bottom line has directly benefited from our new website crafted by TELLUS. Users are now guided to the right item for gift-giving, entertaining, or healthy dining. Complementary products like our sauces, rubs, appetizers, and desserts are showcased, emphasizing our core brand value of seafood experiences to share. As a result, we have seen more multi-item orders and holiday sales up more than 25% over last year…We have been excited to expand upon our successful catalog business and felt the web could play an integral role in our growth. With the launch of the new website, the results speak for themselves.
Mike Mondello, President