 |
|
|
Strategy
|
|
|
Project Description
|
|
|
|
|
|
|
|
Digital Strategy based on cross functional analysis of goals among 30 departments and user audience needs for top U.S. college named by US News & World Reports as "Best Undergraduate Program."
|
|
|
|
|
Organizational internet strategy for a private academy based on analysis of technical, PR, and user audience needs. Assessment of online communication needs, technical strategy development for online grades, student records, and online auction.
|
|
|
|
|
Internet strategy for 1000 SKU luxury goods commerce site including multi-channel marketing integration.
|
|
|
|
|
Lead CRM strategy and tool analysis for long distance telephone carrier. Systems were required to integrate into existing systems and provide services for call centers and customer-oriented, on line self-service applications.
|
|
|
|
|
E-Business Strategy providing plan for integrating new commerce site into the brick and mortar operations of well-known Ohio retailer. Including: strategy consultation, brand identity development, customer interviews, usability testing, technology strategy and marketing plan for new commerce site.
|
|
|
|
|
E-Business Strategy plan development for Financial Services company with clients throughout the U.S. Provided plan for integrating the internet presence of three companies united by common ownership, creating a cohesive brand identity between the businesses, and ongoing customer relationship marketing.
|
|
|
|
|
