Envision
During the envision phase, we work closely with you to
understand your challenges, opportunities, user needs, brand
identity and technical systems. We also determine high level
functional requirements and the technical context of the web site.
While specifically operating with goals outlined above, we find
that as we move through this phase, new opportunities are
identified, existing opportunities are refined and a project
strategy is collaboratively created.
Architect
In the architect phase we create the blueprint for the solution
by translating strategy into structure. We define the content,
functionality and navigation for maximum impact and usability based
on our understanding of business goals and user needs. In this
phase we will also develop a deeper understanding of the functional
requirements, your business entities (product, sku, etc.) and their
attributes (price, color, size, etc.) Using this architectural plan
we will establish your site's unique look and feel, creating an
online brand identity to connect with users on both a rational and
emotional level.
Build
Once we agree on structure and design, we move into the build
phase. We construct, integrate, test and launch the solution.
Throughout this process, we work closely with you. We schedule
regular checkpoints so you stay informed and involved watching your
solution come to life.
Promote & Analyze
Getting the most from your web site means continuous improvement
in response to user data. After launch, it's important to capture
and analyze user data (as well as other indicators of goal
attainment) to see what's working and identify opportunities for
added impact. Tellus can work with you to determine, implement and
monitor the most effective web-marketing plan including search
engine optimization, pay-per-click advertising, email marketing,
banner ad placement and offline marketing. We are also happy to
provide ongoing data analysis, usability checkpoints and financial
performance analysis.