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The Quantum Opportunity: How can a leading marketing company market itself?
The challenge facing Quantum Marketing was all too familiar among today's businesses: How to sell in the face of economic downturn, increased competition, and waning client budgets. The good news: they were invited by major automotive clients to compete for coveted spots as short-listed, approved vendors. The bad news: if Quantum didn't "wow" them, they might not get invited back (a loss that could mean millions.) With several critical sales meetings approaching, they needed to ensure a "stellar" presentation.
The TELLUS Solution:
While first impressions are critical, many marketing efforts fail to engage audiences because the essence of the brand and its value are not communicated in ways that speak to the audience.
To make a lasting impression we used flash animation creating a dynamic, engaging presentation showcasing Quantum's work and core brand attributes: problem-solving and value. We identified the Quantum opportunity: position superior value to budget-conscious clients (big agency quality without big agency prices). Pressured clients need someone to trust and Quantum gets the job done - consistently and creatively.
Emphasizing quality of creative execution, digitized examples of Quantum's work including dealer training videos, event photos, and print campaigns are viewed from within the presentation. Using a web-like structure and navigation, each presenter can intuitively move through the presentation in any order according to personal style.
The Result? impressed purchasing committees, approved spots on short lists, guaranteed bidding opportunities - need we say more?
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