 |
 |
|
|
The Rapid Roofing Opportunity: How can a family owned business compete with the big guys?
A medium-sized family owned business, Rapid Roofing was facing increased competition from much larger roofing businesses. Their goal: to use the internet to combat competition and increase their close ratio in personal sales calls.
The TELLUS Solution:
Create a Web site with a big brand feel emphasizing quality, personal attention, and value. Core elements of competitive advantage were derived from customer testimonials: customers liked the personal attention of Rapid Roofing owners, experienced full-time staff, and superior craftsmanship priced below big competitors. All aspects of site design from the copy to design, logo, and photography emphasize these brand attributes and the resulting customer satisfaction.
Visit: tellusweb.com/rapid_roofing
|
|
|
|
|
|
