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National Handbag Company gets upscale web design to match one-of-a-kind handbags
The challenge: Well-known U.S. handbag designer, Roche Leather needed an upscale Web site design to launch their e-commerce channel. With over 30 leather color and texture choices available for "custom handbags," the challenge was to provide a user friendly site showcasing a wide variety of design options.
The TELLUS Solution:
Tellus created a site design showcasing the "two-tone" handbags most popular with Roche's 20,000 customers - responsible for over 50% of handbags purchased. The home page features a prominent photo of most popular handbags which rotate upon refresh. As visitors click to the main "shop" page, they are guided through a selection process beginning with choice of large, medium, small or "two-tone" handbags - a process developed based on the way most current customers select handbags. To cater to all browsing styles, the navigation bar on the right provides additional choices: color, size, type, price, most popular, and "by collection."
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