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The challenge: Present educational, travel and commerce offerings in a single, easy to navigate web site. The solution: The creative design for the new site emphasizes the spirit of exploration and directs the users to three primary sections: Shop featuring online scuba and snorkel gear, Learn with online scuba classes and a calendar of training events and Explore offering scuba vacation trips.
Underwater photography featured on the home page rotates upon refresh, keeping design feeling fresh. The spirit of fun and adventure are carried throughout the site with graphical elements and underwater photography. The navigation architecture uses a unique three-tier structure maintaining the persistent use of Shop, Learn and Explore, as both navigational and branding elements.
The Shop Section is further divided into the six main product categories: Scuba Equipment, Dive Accessories, Dive Wear, Scuba Library, Kids Corner and Water Sports. Each of the six Shop Sections has a main page with a central branding image and tagline as well as featured product images. Within Shop Sections, the left sub-navigation menu provides an easy-to-access list of products.
Backoffice merchant tools provide Visibility Unlimited full administrative capability. In-house staff manage order processing and product information updates.
Additional enhancements to the site are planned as Visibility Unlimited dives deeper into the world of ebusiness and explores opportunities to further integrate the web with their business.
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